The Ultimate 
K-pop Experience

How do you take “once-in-a-lifetime” and make it real? For Booking.com, I helped bring the Ultimate K-Pop Experience to life. This campaign was created to give fans the chance to live out their K-everything dreams right where it all began in Seoul, South Korea.
 

In collaboration with K-pop star Kang Daniel, the experience fused travel with pop culture through a series of unforgettable touchpoints. It offered front-row seats and VIP treatment at a live music show, a K-idol beauty transformation, private dance lessons to master the latest choreography, and a stay in the exclusive Executive Producer Suite at RYSE, Autograph Collection. The campaign launched with a high-energy media and VIP event in Seoul. Influencers and lifestyle journalists were given the opportunity to experience the idol lifestyle for themselves. This created a global conversation that tapped into the passion of K-pop fandoms while staying true to Booking.com’s mission to make it easier for everyone to experience the world.
 

This was not just a travel campaign. It was a cultural gateway that connected fans with their idols, their dreams, and an experience they would never forget.