Booking.com Explorers was all about capturing the spirit of discovery across Asia. I worked closely with the client to shape the creative storytelling angles and visual direction for the campaign, ensuring each piece from microsite editorial stories to social clips and full experience videos felt cohesive and engaging.
 

Partnering with Ink Global on video production, I provided on-ground art direction to maintain consistency across every touchpoint. The campaign spanned multiple channels, integrating KOL activations, social content, and immersive microsite experiences.
 

This project highlights my ability to translate big ideas into cohesive multi-platform campaigns, blending creative counsel, art direction, and hands-on design to deliver work that is both visually striking and strategically effective.